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Northern Beaches, NSW turns new waste collection trucks into messengers for eco-friendly practices

Northern Beaches, NSW Waste Collection Trucks Messengers

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Council leaders saw the upgraded fleet as a blank canvas for messages about sustainable practices. Northern Beaches added its "what a load of rubbish" graphics to 40 collection vehicles. Each truck is painted a color of the rainbow to catch the eyes of residents and visitors. Images of four common single-use items - bags, coffee cups, straws, and water bottles - encourage viewers to choose reusable alternatives.

Fleet Management Communications Design Resiliency

Northern Beaches, NSW

Area in New South Wales

Australia

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Winners - Communicator Awards

WINNERS Please click the appropriate link to see the winner list.

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When we introduced a new waste service for the Northern Beaches back in 2019 we were excited to have a blank canvas on 40 brand new garbage collect

Proyecto realizado con éxito

Northern Beaches earned an Award of Excellence in Marketing/Promotion at the 27th Annual Communicator Awards.