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Denver, CO attracts new talent for public jobs with its Be a Part of the City that You Love campaign

Denver, CO Be a Part of the City that You Love Campaign

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The City and County of Denver conducted market research on the needs of new and experienced professionals. The resulting recruitment campaign started with videos emphasizing three themes: making a difference, creating connections, and building a future. Social media posts, transit ads, and other recruiting assets emphasized opportunities for growth as well as Denver's high quality of life. Campaign leaders aimed for applicants of all experience levels in an applicant-friendly market.

Workforce Management Social Media Communications Innovation in Finance

Denver, CO

Municipality in Colorado

United States

Links

CCD, Office of Human Resources

Be a part of the city that you love. Explore careers at the City and County of Denver. #WhereDenverWorks www.denvergov.org/jobs

Adjuntos

Talent Acquisition & Employment Brand

7.16MB

Noticiable

'Choose Purpose': Cities Launch Ad Campaigns to Attract More Job Applicants