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Denver, CO created an online tax system specifically for local businesses

Denver, CO created an online tax system

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The city created an online system specifically for businesses to electronically file their taxes and experimented with how it framed reminders to businesses about the online system. The behavioral insights from this experiment improved the effectiveness of city communications.

Tax Billing & Collection Communications

Denver, CO

Municipality in Colorado

United States

Noticiable

Behavioral science is quietly revolutionizing city governments

City leaders face a daunting task when trying to convince residents to take a particular action — say, sign up for a doctor’s appointment or move online for services they’re used to receiving in…

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