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Nijmegen, GE cuts down on unwanted ads in the mail with its yes-yes sticker program
Nijmegen, GE Yes-Yes Sticker Unwanted Ads Mail Program
Planificación
Municipal officials identified unaddressed advertising mail as a major source of paper waste. The proposal creates an opt-in system for residents who want to continue receiving this type of mail. A ja-ja - or yes-yes - sticker on a mailbox leads to the delivery of unaddressed ads. Nijmegen also offers a no-no sticker for households that don't want addressed advertisements. Each household without a yes-yes sticker eliminates an estimated 26 kilograms of paper waste each year.
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