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Belfast City Council, GB and Hey Girls collaborate on free reusable period product pilot

Belfast City Council, GB Hey Girls Period Reusable Period

Completa

Belfast pursued the first-in-the-UK pilot based on concerns about period poverty and plastic waste. Hey Girls offered free home packs containing plastic-free products made from organic cotton and OEKO-TEX bamboo. The pilot was open to residents aged 16 and older with one home pack offered per email address. City officials combined its Hey Girls partnership with a pilot of free period products in council-owned facilities.

Progetto riuscito

Hey Girls reported 2,750 orders on the pilot's first day. Belfast City Council approved another pilot in February 2023 based on survey results showing reduced use of single-use period products.

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