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San Jose, CA partnered with XOMAD to promote the COVID-19 vaccines with micro-influencers

San Jose, CA COVID-19 vaccine micro-influencers

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The City of San Jose partnered with the influencer marketing agency XOMAD to promote the adoption of the COVID-19 vaccine among its young Black, Latino, and Vietnamese populations. The outreach involved identifying and onboarding 49 micro-influencers as "San Jose Community Messengers" to combat vaccine hesitancy. The innovative program, using the hashtag #thisisourshotsj, produced 2.95 million views across Instagram, TikTok, Twitter and Facebook.

Social Media Communications Public Private Partnership (PPP)Outbreak / COVID

San Jose, CA

Municipality in California

United States

Links

XOMAD Influencer Marketing Agency | Social Influencer Marketing Firm

XOMAD is paving the way for influencer marketing by forming close relationships with true trendsetters who have special bonds with their audiences and networks.

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The Power of ‘Micro-Influencers’ in the Fight Against COVID-19

Informed by social media analysis and surveys, San Jose built a corps of trusted local messengers to boost vaccination rates in hard-to-reach communities.

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San Jose, CA partnered with XOMAD to promote the COVID-19 vaccines with micro-influencers

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