Aberdeenshire Council, GB seeks commuting alternatives with Targeted Travel Behaviour Change Project

Aberdeenshire Council, GB Targeted Travel Behaviour Change

Aberdeenshire sought six volunteers for a year-long pilot of alternatives to car journeys. The council covered the costs of selected alternatives including e-bike loans and transit passes. Every household opted into e-bike use for most local commutes. Participants completed regular diary entries about the pros and cons of their travel experiences. Council officials will use travel diaries and other pilot data as they develop eco-friendly transit options.

AC

Aberdeenshire Council, GB

Unitary authority in Scotland

United Kingdom