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Cherwell District Council, GB turns active travel into competition with Street Tag pilot
Cherwell District Council, GB Street Tag Active Travel Pilot
En curso
An initial pilot encouraged individuals and teams in Bicester, Banbury, and Kidlington to compete for points. The Street Tag app includes a map of digital treasures acquired when the user's phone is within 40 meters. Cherwell District Council placed virtual markers in parks, trails, and outdoor landmarks to increase outdoor activity. Points earned by finding treasures on the map are redeemable for shopping vouchers with monthly drawings as an added incentive.
Proyecto realizado con éxito
Cherwell's Street Tag pilot generated 28,000 miles of walking and cycling from 246 participants. Oxfordshire County Council approved a county-level pilot of Street Tag during National Walk to School Week.
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