Washington, DC trials targeted outreach to drivers with multiple traffic citations

Washington, DC Targeted Traffic Violations Outreach

The Lab @ DC team gathered data on high-risk drivers from the district's Automated Traffic Enforcement system. Letters and text messages are sent to thousands of randomly selected motorists with citations for red-light running and speeding. These messages highlight the personal, financial, and legal consequences of dangerous driving. District officials will compare the impacts of targeted messaging with public service announcements and signage aimed at the general public.

WD

Washington, DC

Municipality in District Of Columbia

United States