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San Jose, CA partnered with XOMAD to promote the COVID-19 vaccines with micro-influencers
San Jose, CA COVID-19 vaccine micro-influencers
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The City of San Jose partnered with the influencer marketing agency XOMAD to promote the adoption of the COVID-19 vaccine among its young Black, Latino, and Vietnamese populations. The outreach involved identifying and onboarding 49 micro-influencers as "San Jose Community Messengers" to combat vaccine hesitancy. The innovative program, using the hashtag #thisisourshotsj, produced 2.95 million views across Instagram, TikTok, Twitter and Facebook.
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