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Trois-RiviËres, QC showcases municipal staff and services on its new TikTok account

Trois-RiviËres, QC TikTok Showcase Municipal Services

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The account uses the tag #toutsaufbeige - Anything but Beige - in its description and posts. The first three TikToks showcased municipal facilities, recreational services, and the personalities of city staff. Trois-Rivières has since added videos featuring fire trucks, construction equipment, and workspaces. TikTok posts are coordinated with the city's Facebook, Instagram, and LinkedIn posts for maximum reach across resident demographics.

Citizen Services Social Media Communications Engagement

Trois-RiviËres, QC

City in Quebec

Canada

Links

TikTok

TikTok is the destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.

Noticiable

#Toutsaufbeige : Trois-Rivières se lance sur la plateforme TikTok | Site officiel de la Ville de Trois-Rivières

L’objectif de l’initiative : démystifier les rouages de l’administration municipale auprès d’une strate plus jeune de la population.

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