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Hampshire County Council, GB adjusts COVID-19 interventions based on demographic profiles
Hampshire County Council, GB COVID-19 Interventions
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County officials worked with three University of Southampton researchers to identify groups missed by public health messages during the pandemic. The Ph.D. candidates connected county and national population data to postcode areas on a heat map. Engagement campaigns are aimed at concentrations of high-risk residents via social media, local ads, and in-person outreach. Hampshire County Council consults the heat map for testing, vaccination, and mitigation efforts.
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