Venezia [Venice], VEN pilots rewards-based mobility apps to shift travel behavior
Venice is testing rewards-based mobility apps as part of the Toyota Mobility Foundation Sustainable Cities Challenge to encourage residents and commuters to shift away from car use toward low-carbon options like public transport, cycling, and multi-modal journeys. The initiative focuses on positive incentives and gamification rather than restrictions or new infrastructure, with two finalist apps currently in pilot testing: Andemo (by Factual Consulting), and Bella Mossa (by BetterPoints).
Mobile App+2
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Italy
Venezia, VEN discourages unsustainable over-tourism with a day-tripper tax and reservation system
The tourism-dependent city of Venice is reinventing itself as a global capital of sustainability. Veneto regional officials have submitted a proposal that limits tourists, promotes new businesses, encourages permanent residents, limits private apartment rentals, and uses commercial zoning to protect local artisans. The plan involves encouraging over-night stays and discouraging day trips by monitoring daily tourist arrivals and implementing a day-tripper tax using a reservation system.
Economic Development+4
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Italy