Hutt City Council, NZ launched the "Scan the Scene for Pedestrians" campaign to improve road safety

Hutt City Council, NZ "Scan the Scene for Pedestrians"

Hutt City Council collaborated with the NZ Transport Agency to launch the "Scan the Scene for Pedestrians" campaign. The campaign consists of advertisements on the local radio, billboards, buses, and social media that remind drivers to consider their observation habits. The campaign was designed to target local drivers on a daily basis, improve their observation habits, and reduce the number of serious crashes involving pedestrians.

HC

Hutt City Council, NZ

City council in New Zealand

New Zealand