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Boston, MA launched a multi-cultural campaign with an inclusive tourism ad and local business app

Boston, MA multi-cultural campaign tourism ad business app

Completado

The City of Boston launched a multi-cultural ad campaign designed to reverse the economic damage inflicted on tourism, hospitality, and restaurant industries by the COVID-19 pandemic. The four-month pilot consisted of the "All-inclusive Boston" tourism ad designed to attract multilingual visitors and the "B-Local" business engagement mobile app designed to encourage local shopping. App users receive rewards when shopping at participating businesses which can be redeemed for discounts.

BM

Boston, MA

Municipality in Massachusetts

US flag

United States

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All Inclusive Boston

Experience a side of Boston you’ve never known before. A Boston brimming with vibrancy. A Boston that’s multicultural and filled with love. A Boston that’s All-Inclusive.

https://www.youtube.com/watch?v=Q7F1VCrt0BY

Proyecto realizado con éxito

The city says "All-Inclusive Boston" ad generated 1.2 million social media impressions, and 500,000 views for the launch video that encourages people to visit neighborhoods typically ignored by tourists. Over 2,600 local businesses are participating in the "B-Local" program and over 7,300 users have downloaded the app.

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