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Arlington, TX develops engagement assets to support Abram Street Rebuild project
Arlington, TX Abram Street Rebuild Engagement
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The city's two-year project turned Abram Street into a modern thoroughfare with LED lights, fiber-optic lines, and abundant street furniture. The myAbram campaign kept businesses and residents in the loop with a dedicated website, social media updates, and mailers. Arlington's Open for Business video series promoted 15 businesses that remained open during construction. Abram Street Rebuild resulted in a pedestrian-friendly space for visitors to downtown Arlington.
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