Tous les projets
voir la traduction

Boston, MA launched a multi-cultural campaign with an inclusive tourism ad and local business app

Boston, MA multi-cultural campaign tourism ad business app

Terminé

The City of Boston launched a multi-cultural ad campaign designed to reverse the economic damage inflicted on tourism, hospitality, and restaurant industries by the COVID-19 pandemic. The four-month pilot consisted of the "All-inclusive Boston" tourism ad designed to attract multilingual visitors and the "B-Local" business engagement mobile app designed to encourage local shopping. App users receive rewards when shopping at participating businesses which can be redeemed for discounts.

BM

Boston, MA

Municipality in Massachusetts

US flag

United States

Links

All Inclusive Boston

Experience a side of Boston you’ve never known before. A Boston brimming with vibrancy. A Boston that’s multicultural and filled with love. A Boston that’s All-Inclusive.

https://www.youtube.com/watch?v=Q7F1VCrt0BY

Projet réussi

The city says "All-Inclusive Boston" ad generated 1.2 million social media impressions, and 500,000 views for the launch video that encourages people to visit neighborhoods typically ignored by tourists. Over 2,600 local businesses are participating in the "B-Local" program and over 7,300 users have downloaded the app.

Plus de Boston

Boston, MA pilots Postpartum Education and Support Group for residents from underrepresented groups
Boston, MA a new ordinance will allow home cooks to obtain residential kitchen permits

Projets liés

Cincinnati, OH to repurpose vacant downtown office buildings into residential units
Irvine, CA plans innovation lab for startups

🚫 Pour rejoindre la discussion, inscrivez-vous. C'est gratuit !

  • About
  • Advertise
  • Aide
  • Blog
  • Conditions d'utilisation
  • Confidentialité
  • Politique relative aux cookies
  • Contact

© 2024 Govlaunch Inc.