Genoa, LIG rewards residents for recycling glass and plastic with PlasTiPremia initiative
Genoa, LIG PlasTiPremia Recycling Rewards Initiative
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Local officials installed PlasTiPremia receptacles in eight public locations. The bins display points accrued to users on digital screens. Each deposited bottle or container is worth one point with a redemption threshold of 30 points for discount vouchers. Genoa recruited a wide range of local businesses to make the incentives worthwhile for residents. Bin attendants were assigned to answer questions and assist users during the initial phase of operations.
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