Highland Council, GB makes young voters comfortable at the polls with TikTok instructional videos

Highland Council, GB TikTok Young Voters Instructional

The council worked with the Highland Youth Parliament on TikToks aimed at teen voters. Young residents explain how their colleagues can register to vote, request mail ballots, and navigate election-day voting. The videos answer frequently asked questions and use quizzes to separate fact from fiction. Highland Council focused on oft-overlooked digital natives who may not see much about the May 2021 parliamentary elections elsewhere on social media.

HC

Highland Council, GB

Unitary authority in Scotland

United Kingdom