London Borough of Barking & Dagenham, GB adapts energy brand from power supply to energy efficiency
London Borough of Barking & Dagenham, GB Energy Brand
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The council-owned Beam Energy initially provided 100% renewable energy for 600 local households. Beam Energy and partner Robin Hood Energy sourced electricity from solar and wind farms. Changes in the United Kingdom's energy market led Robin Hood Energy to change its operations. Borough officials responded by using the brand to connect households with solar panels, efficient heat pumps, and insulation. This shift will help the council reach carbon neutrality by 2050.
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