Tauranga City Council, NZ launched an award-winning "Save our Pipes from Wipes" awareness campaign
Tauranga City Council, NZ "Save our Pipes from Wipes"
Tauranga City Council partnered with local communications agency Wave to address the issue of resident flushing wet wipes which damages wastewater infrastructure and causes sewer overflows. The "Save our Pipes from Wipes" public awareness campaign was designed to inspire residents to change their behavior without feeling ashamed. The campaign's mascot was an elephant representing that the amount of wipes extracted from the Council's wastewater pipes each week equals the size of a small elephant.
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The "Save our Pipes from Wipes" campaign was announced the winner of the "Communicating for Change" category at the Sustainable Business Network Awards 2019. Tauranga City Council tracked the number of sewage overflows caused by wet wipes and determined that sewage overflows decreased by 40% following the launch of the campaign.
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