Mobility-as-a-Service

Consumers are on a journey to a future in which ownership of a means of transport – primarily the motor car – will likely decline as people move to a model in which private, public and shared transport resources work in harmony. This trend towards an ‘on-demand’ economy is growing in every area of life, and the vision for Mobility-as-a-Service (MaaS) is a community in which every mode of transport connects and is fulfilled through operational digitalisation and open payment architectures. In this way, people will gain access to transport methods and networks that are complementary and joined-up, optimising the availability and capacity of buses, trains and ferries, taxis rides, shared and autonomous vehicles and community-based car and cycle schemes. Flowbird engineers are working on the architectures that will enable cities to deliver MaaS, using Big Data to shape demand-led and price-responsive services to influence behaviours; help public/private operators to integrate their services more efficiently; and provide real-time information to consumers to help them navigate urban spaces in the most cost-effective, easy and environmentally-beneficial way.