Rossendale Borough Council, GB seeks recycling rate gains with Check Before You Chuck campaign

Rossendale Borough Council, GB Check Before You Chuck

In Progress

The borough's 30% recycling rate falls far short of the national average of 46%. Check Before You Chuck reinforces recycling best practices among residents of four pilot zones through bin stickers and brochures. QR codes on signage throughout the program area lead to shareable graphics about recycling contamination, quizzes, and animations. Borough officials are recruiting residents as Binfluencers for social media posts about their experiences with the three-bin system.

Social Media Waste Management Engagement Recycling Pilot / POC

Rossendale Borough Council, GB

Non-metropolitan district in England

United Kingdom

Links

Recycle Pilot Scheme | Check Before You Chuck | Rossendale Borough Council

recycling, rubbish, what can I recycle,

Newsworthy

Council with one of lowest recycling rates launch pilot scheme

Rossendale Council, which has one of the lowest recycling rates in the county, is launching a pilot scheme to encourage residents to recycle more.

Rossendale Council are encouraging residents to ‘Check before you Chuck’ - Rossendale Council News

Rossendale Borough Council is launching a pilot scheme to encourage residents to recycle more household waste. The UK produces 26m tonnes of waste every year with 14m tonnes being sent to landfill and 12m recycled. Rossendale has one of the lowest recycling rates in Lancashire at just 30%. The national average is 46%. Cllr Adrian... Read More »

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