Sheffield City Council, GB launched the ICON programme to help parents cope with infant crying
Sheffield City Council, GB ICON programme infant crying
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Sheffield City Council launched the ICON programme to help parents cope with infant crying and reduce the risk of infant injury. Participating healthcare professionals share the ICON message with parents: Infant crying is normal, Comforting methods can help, it's Okay to walk away, and Never shake a baby. The ICON programme was launched in response to concerns that social isolation and increased pressure during the COVID-19 pandemic could increase incidents of infant head trauma.
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