Whitehorse, VIC assesses rewards for socially responsible behavior during GreenMoney Reward pilot

Whitehorse, VIC GreenMoney Reward Pilot Social Responsible

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Local residents accepted sustainable living challenges through GreenBe's GreenMoney app. Challenges ranged from reading articles on environmental issues to cycling or taking public transit to work. Successful challenges led to points redeemable for vouchers, movie tickets, and free admissions to participating venues. The three-year pilot allowed Whitehorse to evaluate how to mobilize the community for eco-friendly lifestyles.

Pilot / POC Citizen Engagement Engagement Platforms Resiliency

Whitehorse, VIC

City in Victoria

Australia

Vendors

GreenBe

GreenBe provides cloud-based software and mobile solutions and services for government, utilities, and large enterprises to deliver engagement and hard-to-reach behaviours.

Links

A digital transformation in Whitehorse City | GreenBe

With a new vision to digitise customer experiences, GreenBe helped Whitehorse deploy its first city-wide digital platform to residents and SME business owners.

GreenMoney Reward Program Trial | Whitehorse City Council

The GreenMoney Reward Program Trial was first begun to support residents, students, workers and volunteers to take green actions around the city and be rewar

Newsworthy

The Whitehorse initiative helping residents go green – Mari Journalism

Whitehorse City council has joined the GreenMoney app, to encourage residents to learn about sustainability, and live a more environmentally friendly lifestyle. Whitehorse council is supporting local businesses who choose to participate, by covering the setup costs for using the app. This allows local businesses to gain free digital promotion to hundreds of local customers…

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