Newcastle upon Tyne City Council, GB reinforces Early Help for families with text messaging pilot

Newcastle upon Tyne City Council, GB Early Help Text Pilot

Complete

City officials found that 20% of Early Help support offers are rejected each year. The pilot used text messages to highlight the program's capacity to deal with issues ranging from addiction to debt. Families received text messages immediately following phone calls offering council support. A second text message was sent two days later to any family rejecting assistance. The Early Help team also revamped its online content with testimonials, request forms, and empowering language.

Communications Health & Human Services Pilot / POC

Newcastle upon Tyne City Council, GB

Metropolitan council in England

United Kingdom

Links

Using behavioural insights to increase engagement with early help services | Local Government Association

Newcastle City Council wanted to understand why certain families turn down the offer of early help, and to identify opportunities to increase the take-up of support.

Early help for your family | Newcastle City Council

The website of Newcastle City Council

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