Northern Beaches, NSW turns new waste collection trucks into messengers for eco-friendly practices
Northern Beaches, NSW Waste Collection Trucks Messengers
Complete
Council leaders saw the upgraded fleet as a blank canvas for messages about sustainable practices. Northern Beaches added its "what a load of rubbish" graphics to 40 collection vehicles. Each truck is painted a color of the rainbow to catch the eyes of residents and visitors. Images of four common single-use items - bags, coffee cups, straws, and water bottles - encourage viewers to choose reusable alternatives.
Project Succeeded
Northern Beaches earned an Award of Excellence in Marketing/Promotion at the 27th Annual Communicator Awards.
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