City officials asked participants to write why they wanted to travel to Warrnambool in 25 words or less. Each message was an entry into a drawing for $10,000 AUD in vouchers to hotels, tour companies, and other travel businesses. Fifty winners received $200 AUD vouchers redeemable at participating businesses over a three-month period. The program used council funds to prime the pump for travel following the summer season.
City in Victoria
$10,000 in travel vouchers to help Warrnambool tourism sector | www.warrnambool.vic.gov.au
Official Warrnambool City Council Website. Warrnambool is Victoria's largest coastal City outside Port Phillip Bay and is the fastest growing economy and population centre in the Great South Coast. The City is a major provider in the fields of commerce, governance, social services, health, education, culture, the arts and recreation.
The travel voucher competition resulted in 1,800 entries from residents throughout the country.
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