Syracuse reduces tax delinquency with handwritten letters
How the City of Syracuse recouped $1.47 million in overdue property taxes thanks to handwritten notices.
Newsworthy
How some handwriting saved Syracuse taxpayers $1.47M in 4 months - syracuse.com
The X Lab at SU's Maxwell School helped Syracuse collect $1.47M in delinquent property taxes
How some handwriting saved Syracuse taxpayers $1.47M in 4 months - syracuse.com
City of Syracuse Collects $1.5 Million in Back Taxes through SU Maxwell School's 'X-Lab' | WAER
Syracuse University researchers and the City of Syracuse have found a unique way to encourage property owners to pay their overdue property taxes.…
City of Syracuse Collects $1.5 Million in Back Taxes through SU Maxwell School's 'X-Lab' | WAER
Mayor’s handwritten letters convinced scofflaws to pay $1.5M in overdue taxes
Syracuse Mayor Ben Walsh convinced scofflaws to cough up nearly $1.5 million in overdue taxes over the course of four months -- by sending them a handwritten letter.
Mayor’s handwritten letters convinced scofflaws to pay $1.5M in overdue taxes
Blog • Allyn Family Foundation
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Blog • Allyn Family Foundation
Highlights
Modern citizens are conditioned to ignore printed mail and form letters – and this led many Syracuse citizens to miss property tax reminders and fall behind on their payments.
Partnering with the X Lab, the city carried out tests to see whether handwritten letters would elicit a better response rate and help reduce tax delinquency.
Homeowners who received handwritten letters contributed 88% more tax revenue than those who received traditional, printed notices.
Over 4 months of tests, Syracuse collected $1.47 million in overdue property taxes.
Summary
Delinquent tax bills are bad for everyone – both residents, and the city. Unpaid property tax deprives local government of crucial revenue, and can eventually lead to foreclosure and instability for homeowners. The City of Syracuse knows how important household stability is, especially for child development, and so it decided to take action to help citizens protect their homes and investments.
With $10,000 of funding from the Allyn Family Foundation, the city partnered with the X Lab think tank at Syracuse University’s Maxwell School to find a way to minimize tax delinquency and foreclosures.
The X Lab discovered that the notifications and reminders that the city sent to homeowners were proving ineffective. Residents were often ignoring the letters either because they looked like junk mail, or because the instructions were too complex to understand.
Drawing on decades of research, the X Lab posited that handwritten letters would lead to a far better response rate, since handwriting signals to recipients that a letter is personal and important. Additionally, the X Lab asserted that notices should convey their message quickly and clearly, making it as easy as possible for readers to comply.
To test these theories, the city sent handwritten letters to 3,844 homeowners who were late or delinquent on their tax bills. At the same time, the traditional, printed letter was sent to a control group of 1,922 people.
The results were clear: citizens who received handwritten letters with a handwritten note on the envelope contributed 88% more tax revenue than those who received the printed notice. In total, over the course of several months, the tests led the city to recoup $1.47 million in overdue property taxes.