Ballarat, VIC converts vacant Bridge Mall storefronts into showrooms for local artistic products
Ballarat, VIC Bridge Mall Artistic Product Showrooms
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The council worked with Ballarat Evolve to display local wares in four store windows. Vinyl displays identify participating storefronts with portals for passersby to look at pottery, jewelry, and artwork. Each cover includes a QR code that can be scanned to access the artist's online store for purchases. Ballarat developed the program to support the creative community while increasing foot traffic after COVID-19.
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