Canterbury Regional Council, NZ communications campaign accompanied new water quality regulations

Canterbury Regional Council, NZ water quality campaign

Canterbury Regional Council conducted an award-winning communications campaign to introduce local farmers to the toughest water quality regulations in the country. The Council contacted thousands of local farmers to provide advice on the new rules, steps to achieve necessary changes, and supportive resources. The campaign was designed to increase awareness of water quality regulations and change farming behaviors with clear and direct communication.

CommunicationsCitizen EngagementEngagementRegulatory ComplianceWater

Within one year of the campaign, 92% of farmers targeted had taken the required action. The "Doing things differently: How to introduce the country's toughest farming rules" campaign won the Marketing Communication Public Relations award at the Public Relations Institute of New Zealand (PRINZ) in 2018.

— Project Succeeded
PRINZ - Finalists announced in 44th PRINZ Awards - Public Relations Institute of New Zealand11
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