Canterbury Regional Council, NZ communications campaign accompanied new water quality regulations

Canterbury Regional Council, NZ water quality campaign
Complete

Canterbury Regional Council conducted an award-winning communications campaign to introduce local farmers to the toughest water quality regulations in the country. The Council contacted thousands of local farmers to provide advice on the new rules, steps to achieve necessary changes, and supportive resources. The campaign was designed to increase awareness of water quality regulations and change farming behaviors with clear and direct communication.

CommunicationsCitizen EngagementEngagementRegulatory ComplianceWater

Within one year of the campaign, 92% of farmers targeted had taken the required action. The "Doing things differently: How to introduce the country's toughest farming rules" campaign won the Marketing Communication Public Relations award at the Public Relations Institute of New Zealand (PRINZ) in 2018.

— Project Succeeded
Newsworthy
PRINZ - Finalists announced in 44th PRINZ Awards - Public Relations Institute of New Zealand11
More from Canterbury Regional Council

Canterbury Regional Council, NZ gathered data for on-demand transport service with interactive maps

Canterbury Regional Council hosted on-demand public transport engagement events using giant interactive maps. Residents were asked to plot their regular commutes alongside places where they want to travel using the upcoming "MyWay by Metro" service. The Council will use the data collected on these maps to identify popular locations in the region that could benefit from infrastructure supporting the on-demand transport service.

Canterbury Regional Council, NZ Civil Defence Emergency Management Group created COVID-19 help line

Canterbury Regional Council's Civil Defence Emergency Management Group created a regional helpline to assist local residents during the COVID-19 lockdown. The helpline is designed for vulnerable people that are unable to access essential food, medication, baby supplies, pet supplies, etc. The group partnered with every district council in Canterbury to operate the helpline during normal business hours. The helpline number specific to Christchurch City will be operational at all times.

Related Projects

London Borough of Haringey, GB "Haringey Connected" app helps migrants integrate into the community

London Borough of Haringey developed the "Haringey Connected" mobile app to provide practical support and key information to new residents. The app was designed as part of the Council's Connected Communities programme to help migrants successfully integrate into Haringey. The app includes information in multiple languages on local services and resources, cultural tips for living in the UK, local news, event details, etc.

London Borough of Hackney, GB improves household energy efficiency with Hackney Green Homes

Hackney Green Homes provide free insulation to private homes and apartments without regard for income. Surveyors evaluate walls, lofts, and floors for targeted installation. The program is the first among London boroughs to expand efficiency efforts into privately owned buildings. This initiative also offers grants for low-emission heating and cooling upgrades like boilers powered by hydrogen cells.

Discussion
To join the discussion sign up. It's free!
← View all projects by Canterbury Regional Council