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Cheshire East Council, GB improves outcomes for pregnant residents with smoking cessation scheme

Cheshire East Council, GB Pregnant Resident Cessation Scheme

In Progress

The scheme encourages pregnant residents and their housemates to quit smoking with six small payments. Pregnant residents receive £400 and housemates receive £200 during the pilot. Carbon monoxide tests prior to each payment determine if participants have recently smoked. Local officials approved the program based on recent cessation research and data showing that 10% of pregnant residents are smokers. Cheshire East Council is not using public funds for the program thanks to two outside grants.

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Cheshire East Council, GB

Unitary authority in England

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United Kingdom

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Cheshire East to pay pregnant women to quit smoking

Cheshire East Council is going ahead with a controversial pilot scheme to pay pregnant women to quit smoking.

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At the adults and health committee meeting today (Monday), councillors agreed to launch a trial smoking cessation incentive scheme to support pregnant women

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