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Hartford, CT harnesses the power of social media with COVID-19 vaccination incentive program

Hartford, CT COVID-19 Vaccination Incentive Social Media

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First-time recipients of COVID-19 vaccines in July 2021 were eligible for a $250 cash reward. Participants recorded videos encouraging others to get vaccinated and posted them to their social media accounts. The program required copies of vaccination cards, post links, and proof of Hartford residency sent to the city by email. Local officials funded cash rewards for the first 200 qualifying applicants to increase vaccination rates.

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Hartford, CT

Municipality in Connecticut

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United States

Newsworthy

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