London Borough of Waltham Forest, GB conducts multi-front engagement for increased vaccine uptake

London Borough of Waltham Forest, GB Vaccine Uptake

In Progress

A 75-member Citizen's Recovery Panel representative of the borough provided insights into COVID-19 vaccine reluctance. Additional sessions identified altruists, inquirers, and opposers as the groups most concerned about the vaccine. The borough crafts localized messages to these groups using Next Door, Facebook, and Whatsapp. Waltham Forest uses these channels along with volunteer networks to amplify stories of once-reluctant vaccine recipients.

Social Media Communications Engagement Health & Human Services Outbreak / COVID

London Borough of Waltham Forest, GB

London borough in England

United Kingdom

Newsworthy

London Borough of Waltham Forest: Vaccine confidence programme | Local Government Association

Waltham Forest Council has been working on a vaccine confidence programme, aimed at increasing take-up, particularly amongst its most vulnerable residents.

Project Succeeded

Targeted engagement increased the percentage of residents willing to receive vaccines from 65% in November 2020 to 87% in February 2021.

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