Umeå, SE Kollvision campaign encourages community collaboration for safe and sustainable commutes
Umeå, SE Kollvision Video Events Collaboration Commutes
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The Kollvision campaign is part of Umeå's participation in 2022 European Mobility Week. A one-minute campaign video promotes responsible pedestrian, bike, and vehicle behavior. Residents find daily hints for a weeklong scavenger hunt on the city's social media accounts. These hints encourage active travel and provide opportunities for free transit passes. The city worked with road safety organization NTF on bike safety kit giveaways at public events.
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