Wairoa District Council, NZ launched "Shop Local and Win" weekly drawing to reward local shopping
Wairoa District Council, NZ local shopping campaign
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Wairoa District Council launched the "Shop Local and Win" campaign to support local retail businesses during the COVID-19 pandemic by encouraging shopping. During the campaign, any customer who spent at least $30 at any participating local business was eligible to enter into a weekly drawing. Eligible shoppers submitted entries by writing their phone number on the back of their receipt. Each week during the campaign one lucky shopper won a $100 credit to spend at a participating local store.
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