Aspen, CO conducted a three-month variable pricing pilot to remedy seasonal parking congestion
Aspen, CO Variable Seasonal Parking Pricing Pilot
Complete
The city's partnership with Smarking revealed 100% occupancy of downtown parking spots during the summer. Parking rates were increased during peak periods to encourage turnover and create revenue for the city. The variable pricing plan paid for free bus passes and bike-share access that encouraged tourists to get out of their cars.
Attachments
Project Succeeded
Carpooling increased by 10%, peak occupancy rates went down by 12.5%, and parking revenues increased by 26.1% over the previous summer.
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