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Canterbury Regional Council, NZ communications campaign accompanied new water quality regulations

Canterbury Regional Council, NZ water quality campaign

Complete

Canterbury Regional Council conducted an award-winning communications campaign to introduce local farmers to the toughest water quality regulations in the country. The Council contacted thousands of local farmers to provide advice on the new rules, steps to achieve necessary changes, and supportive resources. The campaign was designed to increase awareness of water quality regulations and change farming behaviors with clear and direct communication.

CR

Canterbury Regional Council, NZ

Regional council in New Zealand

NZ flag

New Zealand

Newsworthy

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PRINZ - Finalists announced in 44th PRINZ Awards - Public Relations Institute of New Zealand

EC

Environment Canterbury wins national communications awards | Environment Canterbury

Environment Canterbury's communications campaign to introduce the toughest rules around farming won the Marketing Communication PR award at the Public Relations Institute of New Zealand (PRINZ) Awards last night.

Project Succeeded

Within one year of the campaign, 92% of farmers targeted had taken the required action. The "Doing things differently: How to introduce the country's toughest farming rules" campaign won the Marketing Communication Public Relations award at the Public Relations Institute of New Zealand (PRINZ) in 2018.

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