An initial pilot encouraged individuals and teams in Bicester, Banbury, and Kidlington to compete for points. The Street Tag app includes a map of digital treasures acquired when the user's phone is within 40 meters. Cherwell District Council placed virtual markers in parks, trails, and outdoor landmarks to increase outdoor activity. Points earned by finding treasures on the map are redeemable for shopping vouchers with monthly drawings as an added incentive.
Street Tag | Street Tag | Cherwell District Council
Street Tag is a family friendly initiative that rewards families and individuals for their physical activities such as walking, running, cycling, among a host of other fitness activities. Street Tag brings people together to participate in outdoor physical activities, by turning streets into a giant virtual playground, and increasing their outdoor experiences. The app can also be used for indoor activities.
Cherwell's Street Tag pilot generated 28,000 miles of walking and cycling from 246 participants. Oxfordshire County Council approved a county-level pilot of Street Tag during National Walk to School Week.
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