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Chicago, IL introduces first-of-a-kind Snapchat filter encouraging mask use during COVID-19

Chicago, IL Snapchat COVID-19 Mask Use Filter

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The filter activates when the user's phone recognizes a mask worn properly in the image. Design firm Ogilvy used augmented reality technology to align a Chicago flag mask over the real mask in a Snap. Chicago residents model safe behavior to their followers in the first widespread use of this technology. City officials approved the new filter as part of the Team Up, Mask Up campaign for improved public health compliance.

CI

Chicago, IL

Municipality in Illinois

US flag

United States

Links

The Chicago Design System - City of Chicago | Our Work | Ogilvy.com

Chicago has a new look, one that promises to honor its past, point towards the future, and be inclusive of all its citizens. Learn more about Ogilvy’s Design capabilities at Ogilvy.com.

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