Gateshead Metropolitan Borough Council, GB #GatesheadIsOpen shop local COVID social media campaign
Gateshead Metropolitan Borough Council, GB local shopping
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Gateshead Metropolitan Borough Council launched the #GatesheadIsOpen campaign to support local businesses during the COVID-19 pandemic. The campaign urged residents to "shop local, shop safely" by emphasizing social distancing measures including closed roads, one-way traffic routes, suspension of kerbside parking, etc. The Council encouraged businesses to use the hashtags #GatesheadIsOpen, #ShopLocal, and #ShopSage with promotional photos and guaranteed weekly retweets from its Twitter account.
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