Georgina, ON tracks tourism impacts on Business Improvement Areas with Visitation Pilot Project

Georgina, ON Tourism Business Visitation Pilot Project

The one-year pilot uses mobile data insights from OPTiFi to evaluate tourist behavior in four BIAs. The platform evaluates how long tourists stay in each location and how many stops they make per trip. OPTiFi collects location data on visitors in each BIA without storing identifying information. Town officials and the Georgina Chamber of Commerce will use pilot insights for improvements that achieve goals in its Community Tourism Plan.

GO

Georgina, ON

City in Ontario

Canada