Hampshire County Council, GB adjusts COVID-19 interventions based on demographic profiles

Hampshire County Council, GB COVID-19 Interventions

In Progress

County officials worked with three University of Southampton researchers to identify groups missed by public health messages during the pandemic. The Ph.D. candidates connected county and national population data to postcode areas on a heat map. Engagement campaigns are aimed at concentrations of high-risk residents via social media, local ads, and in-person outreach. Hampshire County Council consults the heat map for testing, vaccination, and mitigation efforts.

Communications Health & Human Services Outbreak / COVID

Hampshire County Council, GB

County council in England

United Kingdom

Newsworthy

Hampshire County Council: Worked with the University of Southampton on rapid targeting of audiences | Local Government Association

Creating a rapid segmentation tool to target communications.

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