The council co-designed an ad with young residents for its Sugar Smart Lewisham initiative. This ad will appear on 12 digital billboards on Lewisham High Street. Local officials work with outdoor advertisers JCDecaux and Outsmart to access vacant ad spaces for obesity prevention efforts. The Childhood Obesity Trailblazer Project will conduct similar engagements with young stakeholders to shape impactful ads elsewhere in the borough.
Lewisham Council - New public health campaign in partnership with local young people
Lewisham Council have launched a new public health campaign in partnership with local young people.
Lewisham Council - Lewisham Council has joined forces with outdoor advertising companies to tackle childhood obesity
Lewisham Council has joined forces with outdoor advertising companies JCDecaux UK and Outsmart, as part of the pioneering Childhood Obesity Trailblazer Programme (COTP) which aims to develop local solutions for tackling childhood obesity that can be shared across the country.
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