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New Orleans, LA piloted a healthcare eligibility messaging service

New Orleans, LA piloted healthcare eligibility messaging

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New Orleans experimented with a text messaging service to see how small variations in its messages increased the number of residents who sought healthcare. The city found that the most effective ways to spur the use of a government program differed from what was expected.

NO

New Orleans, LA

Municipality in Louisiana

US flag

United States

Newsworthy

Bs

Behavioral science is quietly revolutionizing city governments

City leaders face a daunting task when trying to convince residents to take a particular action — say, sign up for a doctor’s appointment or move online for services they’re used to receiving in…

4h

4 health care organizations doing digital health right | American Medical Association

These health systems have demonstrated how technology-enhanced communications can improve patient experience and “reduce the friction of obtaining care.”

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