Noosa, QLD understands resident behaviors toward bushfires with FireThrive engagement pilot
Noosa, QLD FireThrive Resident Behavior Engagement Pilot
In Progress
Noosa residents complete a survey of 25 multiple choice questions designed by startup FireThrive. Survey responses place participants into seven archetypes based on how they respond to bushfire threats. Each respondent receives a customized profile with text and audio content that reinforce responsible behaviors. Council officials use anonymized data from FireThrive for targeted communications about bushfire preparedness measures.
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