Washington, DC trials targeted outreach to drivers with multiple traffic citations

Washington, DC Targeted Traffic Violations Outreach

In Progress

The Lab @ DC team gathered data on high-risk drivers from the district's Automated Traffic Enforcement system. Letters and text messages are sent to thousands of randomly selected motorists with citations for red-light running and speeding. These messages highlight the personal, financial, and legal consequences of dangerous driving. District officials will compare the impacts of targeted messaging with public service announcements and signage aimed at the general public.

Road & Traffic Management Road Safety Public Safety Pilot / POC

Washington, DC

Municipality in District Of Columbia

United States

Links

Can targeting messages to high-risk drivers prevent crashes? — The Lab @ DC

Can targeting messages to high-risk drivers prevent crashes?

Newsworthy

Can Texts Messages Make Drivers Safer? DC Is Testing It | DCist

D.C. is starting a year-long test of whether direct letters and text messages to some 100,000 drivers will encourage them to slow down and stop at lights.

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