MidCoast, NSW uses #shopmidcoast gift cards to incentivize resident involvement in local economy

MidCoast, NSW #shopmidcoast Gift Cards Incentivize Involve

Complete

MidCoast recruited 170 local shops and service providers to accept #shopmidcoast cards as payment. The council rewarded shoppers who purchased these cards during the launch month with entries into a drawing for 10 $100 AUD cards and one $1,000 AUD card. Participating businesses are promoted on the council's social media accounts for greater program exposure. MidCoast also conducted a drawing for five $100 AUD cards based on responses to the National Recycling Week survey.

Business Engagement Economic Development Citizen Engagement Surveys

MidCoast, NSW

Area in New South Wales

Australia

Newsworthy

Cash in this National Recycling Week - MidCoast Council

Whether you’re the best sort in your neighbourhood or you don’t recycle at all, cash prizes are up for grabs this National Recycling Week, just for telling MidCoast Council how you use your yellow-lidded bin.

MidCoast residents win cash-loaded gift cards - MidCoast Council

The #ShopMidCoast gift cards are well and truly in circulation after an exciting launch month and 11 lucky winners sharing a prize pool of $2000 in cash-loaded cards.

Project Succeeded

Consumers purchased 200 gift cards with a total value of $10,000 AUD during the first month of the campaign.

MidCoast, NSW uses #shopmidcoast gift cards to incentivize resident involvement in local economy

MidCoast, NSW #shopmidcoast Gift Cards Incentivize Involve

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