Chula Vista, CA jumpstarts local businesses after COVID-19 restrictions with Colu rewards pilot

Chula Vista, CA Colu Local Businesses Rewards Pilot

Complete

A six-month pilot used Colu's civic engagement app to encourage resident purchases at locally owned businesses. Colu users earned $1 in digital City Coins for every $1 of goods and services purchased at participating companies. City Coins were redeemable for discounted prices at these businesses, thereby keeping money in the local economy. Chula Vista and Colu built off the pilot's results by creating the Choose Chula rewards app.

Economic Development Mobile App Pilot / POC Outbreak / COVID Community Currency

Chula Vista, CA

Municipality in California

United States

Vendors

Colu

Colu helps cities to improve civic engagement with an Interactive City Card that works as a reward platform powered by a city coin.

Links

Colu Case Studies: Transforming Cities Through Civic Engagement

Explore some of the initiatives led by Colu around the world and how our platform is helping cities transform civic engagement.

Attachments

90-Day Economic Recovery Plan