Dearborn, MI unleashes the community's creativity during COVID-19 with Mask Up contest on TikTok

Dearborn, MI TikTok Mask Up Contest COVID-19 Creativity

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City officials leveraged the popularity of TikTok for personal appeals to wear masks during COVID-19. Participants tagged the city's account with their videos and entered the contest through an online form. Dearborn residents could vote up to three times per day for as many as five of their favorite videos. Three winning entrants received $100 Amazon gift cards and recognition by the city.

Social Media Citizen Engagement Health & Human Services Outbreak / COVID

Dearborn, MI

Municipality in Michigan

United States

Newsworthy

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TikTok “Mask Up” contest winners show creativity to promote safety

City of Dearborn Official Website

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